A Boutique Law Firm, trusted by industry leaders

Camera Vernetti: a positioning and a brand promise that fit with a very peculiar B2B

How we helped an international law firm on the rise to build a positioning in line with their ambitious vision and detail-obsessed workstyle

Client
  • Camera Vernetti
Year

2020-2021

Industry
  • Law Firm
Partner

Day One S.r.l.
Vivoadv
Eugenio Di Salle

Category

Brand Image, Brand Strategy, Digital Marketing, Public Relations

Tag

Art Direction, Content Management, Copywriting, Creative Direction, Web Design,

The Challenge

Camera Vernetti is a Law Firm on the rise.

They’re incredibly prepared in Maritime Law and Insurance Law but, by their own admission, they know nothing about marketing and communication.

When they came to us, they were just looking for a Public Relations support. After the first meeting, it was clear there was an opportunity to be exploited: make Camera Vernetti the benchmark Italian law firm for shipping, based on its exceptional records in international maritime law and insurance.

How we faced it

We started the process with our consultancy package of Discovery, Positioning and Strategy, talking to all interested parties about creating a Vision, Mission and establishing values for their Firm.

At this point we were ready to talk about Brand Image and Brand Identity to convey all the key elements of a young and remarkable law firm, strongly rooted in the maritime business.

Following this first step we created a new website from scratch, a User Experience and User Interface project that helps prospect become clients and clients become loyal ambassadors.

Then we were ready to launch a LinkedIn page and a first batch of curated articles that received a lot of interest in the law field.

Results

After a year of collaboration, we are ready to move on with the Consultancy for Marketing in the Know-How businesses, with the aim of consolidating Camera Vernetti positioning as the expert to refer to in case of Maritime Law challenges.

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