Bassi e Fissi Summer Fight

Social Contest

When an old-school promo needs a breath of fresh air

  • Conad


  • Large-Scale Distribution

Day One S.r.l.
Erika Muscarella


Contest, Digital Marketing, Video


Animation, Character Design, Contest & Promotions, Creative Direction, Illustration, Social Media Campaigns,

The Challenge

Increasing the awareness and appeal of the wide array of basic products which are constantly available in Conad Stores across Italy, to a younger target, particularly students.

How we faced it

We gave life to a set of characters inspired and designed from the products themselves; Rice, Ham, Pasta, Milk, Coffee and many others took stage on a double animated interview in which each one was challenging the other.

Who wins?

The audience was invited to vote for their favourite character with a Facebook App and, at the end of the contest, one product was elected king of the ”Bassi e Fissi” summer fight.

challenge on



Over a period of four weeks, we generated more than 4K video views, and attracted more than 4K visits to the Facebook application, which counted 1K votes.

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