A campaign of (green) gold

Kissed by the sun, caressed by the wind

Increasing Brand Awareness of Pesto di Pra 'di Bruzzone & Ferrari Nationwide: Our Green Gold Advertising Campaign

  • Pesto di Prà


  • Food

Day One S.r.l.
Eugenio Di Salle
Cristiana Manzi Dell'Aira
Maria Ester Arena


Advertising, Brand Image, Brand Strategy


Adv Campaigns, Copywriting, Creative Direction, Media Strategy & Planning,


Bruzzone & Ferrari creates authentic Genoese pesto using traditional methods passed down through generations, made with only top-quality ingredients.
The brand’s unique selling point, the basil-based pesto with a Protected Denomination of Origin from Pra’s hills, known for its delicate flavor, sets the product apart as a true Made in Italy excellence.

How we faced it

Pesto di Prà Bruzzone and Ferrari stands out due to the unique microclimate of Genova Prà, providing the perfect conditions for basil growth resulting in a delicate and aromatic pesto.


For this reason, in the campaign, we enhanced 2 elements: the sun and the sea breeze typical of the territory, supporting the message visually. The precise location of Pra ‘is already present in the name of the Brand and is also underlined by a map that certifies product origins as well as the storicity of the brand:
producers of Pesto since 1827.

The Brand has received considerable attention in the media and periodical press in the Food sector, appearing in the magazines: Cotto e Mangiato, Fior Fiore, Cucinare Bene, Eva Cucina, Facile con Gusto,
Sale & Pepe. As for the daily press, ADV was present on the occasion of a package of releases on Repubblica
in mini format.



The growth of brand awareness throughout the national territory was crucial in supporting the distribution of Pesto di Pra, which is increasingly widespread in many large-scale retail outlets.


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