We make your favorite sorbet
To gratify Tonitto’s very loyal fanbase - who have always updated us on their favorite Sorbetto flavour, we wanted to create a special project to involve them even more.
Day One S.r.l.
Eugenio Di Salle
Brand Strategy, Digital Marketing, Packaging Design
Art Direction, Creative Direction, CRM, Pack Design, Social Media Campaigns,
We always believed client’s feedback is key to product enhancement and therefore we asked ourselves “What better way to involve our loyal customers in the choice of a flavor to be produced?”
The Tonitto Sorbet and its simplicity are iconic, which is why the campaign was just as simple and straightforward.
To “pierce” the screen we created eye-catching and POP packaging that would have attracted attention precisely because of its diversity from the well-known Sorbetto line.
How we faced it
We asked followers of Facebook and Instagram to choose the flavor of the new Limited-Edition Sorbet.
We launched the initiative in December 2020, as if it were an early Christmas present designed for them.
The Post – strictly organic – contained the images of the 3 possible Limited-Edition Sorbets: Chinotto, Lemon-Mint and Spritz flavors. We asked fans & followers to simply vote.
The post generated – exclusively in organic – on Facebook and Instagram:
Following this survey initiative, Tonitto produced and marketed the Limited–Edition Spritz Sorbet.